McDonald's I McDonaldLand

For the first time in over two decades, McDonald’s reopened the gates to the enchanting world of McDonaldland. Bringing back beloved characters like Ronald McDonald, Grimace, the Hamburglar, Birdie, and Mayor McCheese. We refreshed this magical universe with the McDonaldland Meal, starring a mystery-flavored Mt. McDonaldland Shake, collectible character tins, and a newly reimagined jingle that nods to the original. The campaign turned fast food into fantasy, inviting nostalgia-loving Millennials and curious Gen Zers alike to keep discovering the fun behind the Golden Arches.

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