The beer industry has a long history of sexist advertising, and Miller Lite wanted to confront that head-on. With The Good $#!T campaign, we literally turned outdated, offensive beer ads into something better; compost that could help grow hops for future brews. The bold move sparked cultural conversation, earned praise for challenging the industry’s past, and drew plenty of attention from fans and critics alike, making it one of Miller Lite’s most talked-about campaigns in years.

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Cannes Lions Shortlist